Online distance MBA in marketing and digital marketing is a dual specialisation postgraduate-level degree program that allows individuals to develop expertise and in-depth knowledge in two specific areas of business management. Dual specialisation MBA marketing and digital marketing support students to develop a comprehensive understanding and skills in managing both online and traditional marketing strategies to support brand development and positive consumer behaviour.
Online distance MBA in marketing and digital marketing supports students in understanding customer behaviour by considering both online and offline platforms focusing on the needs and motivations of the target population. The program also provides the necessary skills for developing marketing strategies, maintaining brand image and improving sales and distribution of business.
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MBA in Marketing and Digital Marketing is a 2-year degree program that develops excel and digital landscape skills among students to pursue job positions like Marketing Executive, Finance Analyst, Business Analyst, etc. The major highlights of MBA in Marketing and Digital Marketing are as follows-
| Category | Details |
|---|---|
| Duration | 2 Years |
| Eligibility | Passed Graduation from a recognized University with 45-50% marks, 5% relaxation for Reserved Category |
| Admission Process | Merit Based or Some Universities may Conduct an Entrance Test |
| Course Fee | INR 1,10,000 - 3,00,000 |
| Average Salary | INR 3.0 - 15 LPA |
| Top Recruiting Companies | Google, Microsoft, Tata Mahindra, Amazon, Flipkart, Hindustan Unilever, HCL, etc. |
| Job Positions | Marketing Executive, Relationship Manager, Brand Manager, Digital Marketer, Social Media Handler, Media Executive, etc. |
A minimum of 50% marks is required for a Bachelor’s degree in a relevant domain from a recognised board in India Students need to clear a national-level entrance exam for admission in the program such as CAT, MAT, XAT, GMAT, NMAT, CMAT, etc.
The entrance exam required for admission in an MBA Marketing and Digital Marketing program are CAT (Common Admission Test), MAT (Management Aptitude), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), NMAT (NMIMS Management Aptitude Test), CMAT (Common Management Admission Test), etc.
To prepare for an entrance exam for an online distance MBA in marketing and digital marketing students should-
After completing an online distance MBA in marketing and digital marketing from a credible University graduates can pursue career options like Marketing Manager, Product Manager, Sales Manager, Digital Marketer, Social Media Manager, Email Marketing Manager, Data Analyst, Advertising Manager, E-commerce Manager, PPC Specialist, Public Relations Manager and many more.
After completing an online distance MBA in marketing and digital marketing graduates can pursue several job roles in diverse fields of business that make the scope of this degree program highly effective and strong in the market. The broad scope of an MBA in marketing and digital marketing degree is supported by the high demand of marketing professionals in both traditional and online businesses due to their specialised knowledge in the field. The degree offers career opportunities in areas like social media, E-Commerce, digital strategy and Search Engine Optimisation with increasing demand for leading digital campaigns effectively driving brand engagement and analysing data for overall growth.
| Job Profile | Description | Average Salary (INR) |
|---|---|---|
| Market Research Analyst | Analyzes market trends to help businesses make informed decisions. | ₹5 - ₹12 LPA |
| Advertising Manager | Oversees advertising campaigns and creative strategies. | ₹7 - ₹18 LPA |
| Sales & Marketing Executive | Manages sales strategies and client acquisition. | ₹4 - ₹10 LPA |
| Digital Marketing Manager | Develops and executes digital marketing campaigns. | ₹8 - ₹22 LPA |
| SEO Specialist | Optimizes websites to improve search engine rankings. | ₹4 - ₹12 LPA |
| Social Media Manager | Manages brand presence on social media platforms. | ₹5 - ₹15 LPA |
The admission process for online distance MBA in marketing and digital marketing programs in India Includes the following steps-
Login to the admission portal by using your credentials shared on registered email id or you can directly login by entering an OTP received on the registered mobile number.
The next step is filling out all the details in the application form such as personal details, educational qualification and other details as required by the University.
Upload all the scanned documents, including high school, intermediate, and Graduation Mark sheets along with the Aadhar card and ABC (Academic Bank Credits) ID.
To finish the application, submit the academic fees online through debit, credit card, Net banking, UPI or you may also opt for a finance option. Interest-free Loan options are also available in which you can pay your fees in easy EMIs.
The University will then verify your documents and send you a confirmation mail on your admission to the distance MBA program along with the login credentials to access your learning management system (LMS).
The fee structure of an online distance MBA in marketing and digital marketing course ranges between Rs 1-5 lakhs depending on Institute's reputation, program format, location, course duration, course offerings, support services and placement rate.
Dual specialization programs often cover a broad range of subjects, providing students with a well-rounded education. I have done my MBA in dual specialization marketing and digital marketing. MBA with a specialization in Digital Marketing Management has been recognized for its quality and validity. The program is UGC-recognized, ensuring its credibility.
Pursuing a dual specialization in Marketing and Digital Marketing through online distance MBA programs can be a rewarding experience, offering flexibility, comprehensive learning, and valuable career opportunities.
The benefits of an online distance MBA in marketing and digital marketing include broader skill set, competitive edge in talent pool, better employability in the market, increased career options and enhanced salary prospect.
Yes, students can complete an MBA in marketing and digital marketing through online mode by enrolling in a Distance MBA program offered by a well-affiliated college by UGC, DEB and NAAC.
Students who have completed a bachelor's degree from a recognised University with a minimum of 50% marks and an entrance exam with decent scores are eligible for an MBA in marketing and digital marketing.
An online distance MBA in marketing and digital marketing offers career-specific skills including content marketing, social media marketing, marketing analytics, digital strategy and SEO.
The promising career scope after completing an online MBA in marketing and digital marketing include digital marketer, PPC specialist, SEO specialist, social media manager, sales manager, etc
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